SEO Consultants

Boosting your websites search engine optimisation

SEO Consultants London, UK

Our London SEO consultants have experience working with many industries from all over the world, such as the UK, Europe, USA and Africa. From local businesses to large international SEO e-commerce clients, we have the know-how of dealing with complex SEO issues and designing an SEO strategy that will work for your site.

Industries we have particular experience in include: 

  • Arts
  • Medical Businesses
  • Professional Services 
  • Travel 
  • E-Commerce

We work with all the industry’s standards SEO tools, such as Ahrefs, SEMrush, Screaming Frog to inform our SEO campaign, whilst analysing data using Search Console & Google Analytics to monitor SEO performance. Whether your website is on WordPress, Shopify, Wix, Squarespace, Webflow or it’s a customised one, we have the expertise to work on these content management platforms.

What is SEO?

SEO stands for search engine optimization and it’s a process of improving the quality & the quantity of the website traffic. SEO refers to unpaid, organic traffic, rather than paid or direct. Achieving higher rankings for your main keywords can have multiple benefits, such as: 

  • Increase brand awareness
  • Increase leads, sales & conversions 
  • Grow your online business

Why should you invest in SEO?

According to recent studies, 3.8 million searches happen every minute on average on a global scale. That comes out to 5,6 billion searches per day! That’s a ton of searches. This is why SEO is considered as one of the best digital marketing channels when it comes to conversions & ROI. 

BOOST's SEO approach

At BOOST Design, we offer a range of SEO campaigns to satisfy our client’s needs. Leading with a data-driven approach, we ensure your website has industry-leading SEO foundations in place. 

Our objectives and strategies are built upon data to create the most efficient, results-oriented campaigns possible. We do this by following cutting edge strategies, so you can rest easy knowing that our results will have a positive impact on your business.

What an average SEO campaign looks like

As you can imagine, every client has different budgets and goals, so we will advise you on the best SEO practices to suit your needs. All of our campaigns are broken down to six main areas. 

  • In-Depth SEO Research
  • Competitors’ Research
  • Technical SEO Fixes & Improvements
  • Local SEO
  • On-page tuning & optimisation 
  • Content optimisation 
  • Google my Business Optimisation

Competitor research

Every SEO campaign starts with an extensive, in-depth competitor research to identify relevant opportunities. By running this research, we will aim to review: 

  • Who occupies the targeted SERP estate and why 
  • Which keywords they are targeted by your competitors
  • The off-site strategy
  • The type of content that will drive traffic & conversions

Finding these answers that are based on actionable data will enable us to formulate an SEO strategy that will secure results. 

Keyword research 

Keyword research is a crucial part of every SEO campaign. This refers to the activity of researching, qualifying & targeting relevant keywords & phrases that users search on search engines like Google, Bing, Yahoo, Yandex etc.

Using data led approach, we research & qualify keywords based on the following factors: 

  • Monthly Search Volume - how many searches per month are happening for the specific term?
  • Relevance - is the term relevant to your business, service, product?
  • Competition - how competitive is the specific term and how feasible is for our site to rank for
  • Search Intent - what content better matches the intent behind each term to rank?

Answering these questions will help us qualify the best keywords for your site to achieve the best SEO results. We also monitor the keywords performance on a monthly basis to review their progress in terms of their rankings.

SEO audit

We will perform a comprehensive website audit to identify issues that hold back your site and seek areas for improvement. We will audit the website in terms of: 

  1. Backlinks Profile 
  2. Domain & Page Authority 
  3. On-Page SEO elements
  4. Content Review 
  5. Technical SEO
  6. Page Speed 
  7. Core Web Vitals
  8. Indexation Errors
  9. Existing Keywords overview

Technical SEO

Technical SEO refers to the activities that need to be implemented in order to improve the crawling & indexing of the website. Resolving these technical SEO issues will help you improve your rankings and make your pages easily accessible.

  • XML Sitemap Optimization
  • Canonicalisation Fixes
  • Robots TXT Creation & Optimisation
  • Mobile SEO
  • Crawl Errors
  • Duplicate Content Issues
  • Page Speed Analysis & Optimisation
  • 404 Errors
  • Implementation of 301 Redirects

Tools Setup 

Whether you want to track specific elements or simply to monitor your website performance, we will help with the set-up of all the essential tools. Tools we set up are:

  • Search Console
  • Bing WebMasters Tool
  • Google Analytics Set-Up
  • Google Analytics Goals Set-Up
  • Google Tag Manager

Local SEO

Whether you’re a local business or a large organisation, chances are you’re in need of a local SEO strategy. With 46% of all the queries worldwide having a local intent, not optimising for local SEO is a missed opportunity. 

Why should you care about Google my Business and Local SEO? There are many reasons why you should focus on local SEO & Google my Business, here’s some of them: 

  • 46% of worldwide users search something on Google locally 
  • Local intent search queries have a much higher transactional intent 
  • Through Google my Business, your company appears prominently in the search results
  • Your GMB listing can appear when users search for your services/products in a local area
  • Through your GMB listing, you can promote your business’s products & services
  • Potential customers can find your business online in maps and visit you in store or make a phone call

Steps of Local SEO Campaign 

Google my Business Set-Up

When it comes to local SEO, Google my Business (also referred as GMB) is king. The first step of our SEO campaign is to set up a Google my Business listing for your website and we will guide you throughout the verification process. 

Google my Business Optimisation

After setting up & verifying your GMB listing, then we will go ahead and optimise your Google my Business listing according to the best guidelines to fully leverage the power of your profile.

Citations Audit

Building citations used to be a big thing in the old SEO days, however, they still play an important role for local businesses and websites that lack domain authority. Citations send trust signals to search engines and this can help significantly with the local SEO efforts. Before we begin the citation building process, we scan your website to identify any errors from any potential existing citations and we will rectify any business details that seem wrong.

Citations Building

Next step will be the building of new citations for your website. We will list your business in all the major business directories, and we will research any relevant, niche websites that your site could be listed on.

On-Page SEO Optimisation

Based on initial in-depth research, we will be in a position to plan & implement on-page SEO changes to improve organic performance of the site. These actions include, but are not limited to: 

  • Metadata Optimisation
  • Headings Optimisation
  • Internal Linking Optimisation
  • Internal anchor text optimisation
  • Alt Text Optimisation
  • Image Optimisation
  • Schema Markup Implementation
  • Duplicate Content Correction

Content Optimisation

Based on the initial in-depth research, our SEO consultants will be in position to plan, implement or schedule content SEO optimisations to improve organic performance of the site. These actions include but are not limited to:

  • Keyword Research to explore SEO friendly blog ideas that are relevant to your industry 
  • Find topics that your website lacks compared to your competition
  • Optimise existing content 
  • Suggest SEO-Friendly FAQ ideas 
  • Find Content Silos to increase relevance

Whether you are willing to write the content by yourself, we are here to help by advising you the best practices. If you don’t have someone in house to work on your content, we have a network of content copywriting experts who can help you with!

Link Building 

Off-site SEO refers to the activities taken outside of your website to influence your organic rankings. This is achieved when an external website links back to your website. Gaining backlinks from authoritative & relevant to your niche websites can have a huge impact on your organic rankings. Our SEO experts can help you with a link building strategy through the following steps: 

  • Reclaim existing broken backlinks
  • Find relevant guest blog opportunities
  • Promote online PR releases
  • Find low hanging fruits based on our competitor research